WordPress optimization is a process that focuses on improving the speed, performance, and security of a website built on the WordPress platform.
Improve user experience: Users want to access information quickly and easily. If a website takes too long to load, visitors may lose interest and leave the page. A fast and easy to use page improves the user experience, which in turn can increase the conversion rate and improve the reputation of the website.
Improves search engine rankings: Google and other search engines consider loading speed as one of the ranking factors in their algorithms. If a website loads slowly, it is less likely to appear at the top of search results, which can decrease traffic and site visibility.
Reduce bounce rate: Bounce rate refers to the percentage of visitors who leave a website after viewing just one page. If a website takes too long to load, visitors may leave the page before it fully loads. This increases the bounce rate, which can negatively affect the overall performance of the website.
Increase conversion: Fast loading speed can improve user experience and increase trust in the website. This can increase the conversion rate and generate more revenue for the site.
An under-optimized or heavy theme: WordPress themes can have a huge impact on site speed and performance. It is important to choose a theme that is optimized and lightweight to ensure that the website loads quickly.
Plugin overload: Plugins can add a lot of functionality and features to a WordPress site, but they can also negatively affect its performance. It is important to only use the essential plugins and avoid installing those that are not necessary.
Outdated core and plugins: Keeping WordPress and installed plugins up to date is important to ensure good website performance and security.
Image optimization: Large, unoptimized images can slow down a website. It is important to optimize images before uploading them to the site, using a plugin or image compression tool.
Web hosting: Choosing a good hosting service is essential for your project to run smoothly.
Accelerate the content delivery of your WordPress, improving its performance in general.
In addition to configuring a WordPress cache plugin, there are several types of server cache that can be used to significantly improve the speed and performance of a WordPress website:
Full Page Cache: This type of cache caches the entire page on the server, which means that when a user requests the page, the server can serve the entire page from the cache without having to regenerate it.
Page fragment cache: This type of cache stores only the page fragments that can be reused. For example, menus, headers and footers, or any other component that is common to multiple pages of the website.
Object Cache: This type of cache stores individual objects, such as images, CSS files, and JavaScript. When the object is requested, the server can serve it from the cache instead of having to load it again from disk.
Database cache: This type of cache stores the results of database queries in memory so that they can be delivered faster the next time they are requested.
Each type of server cache has its own advantages and disadvantages, and can be useful for different types of applications and websites. Therefore, we analyze and select the type of cache that best suits the needs of your project.
Optimizing the WordPress database is an important task to improve the performance of your website and ensure that it works optimally. Some of the actions we carry out:
Database cleanup: We use various plugins that allow us to remove database entries that are no longer needed, old reviews, spam comments, activity logs, and other data that accumulates in your database.
We disable unused plugins: Unused plugins can leave unwanted files and data in your database. Therefore, it is recommended to disable and remove them.
Optimizing database tables: Table optimization involves removing redundant data and reorganizing data to make the database run more efficiently.
Limit the number of post revisions: WordPress automatically saves revisions for every post and page that has been saved to the database. We may limit the number of posting reviews to reduce the size of the database and improve site performance.
Clean up comment table: Spam and disapproved comments can accumulate in the comment table, increasing the size of the database. We remove unwanted comments using a comment cleanup plugin.
Web image optimization is important to improve the performance of your website. We apply various techniques to optimize your images, reduce page load time and improve user experience:
Reduce the size of images: The file size of an image can significantly affect page load time. It is important to reduce the size of images to the minimum necessary without compromising image quality. We install and configure one of the best optimization plugins on the market.
Choose the right image format: The image format you choose can also affect the file size. For example, JPEG is better for photographs, while PNG is better for images with areas of transparency. The WebP format is also a good option, as it offers better compression without losing quality. We advise you so that you can apply them in the future.
Optimize image quality: We adjust the quality of the images on a case-by-case basis. By reducing the quality of the image, we will reduce the file size, which means that the image will load faster on the page.
Use compression techniques: Image compression reduces the file size of an image without greatly affecting the quality of the image. We installed our image compression tools.
Use responsive images: Responsive images automatically adjust to the screen size, which means smaller images can be loaded on mobile devices without compromising image quality. We advise you.
Web hosting and CDN (Content Delivery Network) are two important elements in the delivery of content online. Getting them to work together will dramatically improve the performance of your website:
Web hosting: We analyze your current solution, we compare it between the solutions of our trusted providers and we offer you the best alternative.
CDN: A content delivery network (CDN) is a service that distributes the content of your website through a global network of servers. When someone accesses your website from anywhere in the world, the nearest CDN server takes care of serving the content instead of the main web server. This reduces the load on the main server, improves the user experience and page load time.
Using a CDN can help improve the speed and availability of your website, as CDN servers are strategically located around the world and can serve up content faster than a centralized web server. Furthermore, a CDN can also reduce the cost of bandwidth and improve the scalability of your website. We configure the CDN solution that best suits your needs.
Securing WordPress is an important task to keep your website safe and protected against possible attacks:
We keep WordPress and plugins up-to-date: Keeping WordPress and its plugins up-to-date is critical to ensuring the security of your website. Updates may include important security patches that protect your website from potential vulnerabilities.
Strong passwords: We make sure that you use strong and unique passwords for all users of your WordPress website. Strong passwords should be long, include a combination of letters, numbers, and special characters, and should not be easy to guess.
We limit login attempts: Limiting login attempts can protect your website against brute force attacks.
We force the use of HTTPS: HTTPS is a secure way to transfer data between your website and visitors. We make sure that the entire site works under this protocol and that you have an SSL certificate.
We set up a security plugin: Security plugins can help protect your WordPress website from possible attacks. We install one of the best plugins on the market.
We limit access to the administration panel: Limiting access to the administration panel of your website can protect it from possible attacks. We obfuscate the URL to limit access to the admin panel to authorized users only and prevent brute force attacks.
We back up regularly: Regularly backing up your WordPress website can protect it in case something goes wrong. We make daily backups with 2 months of retention.